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Monday, August 13, 2007 

Advertising Your Home Based Business Is Not Expensive

Starting to advertise online? You have, no doubt, noticed that every click through is not worth the price paid for it. Many visitors only stay on your web property 2 to 5 seconds and it is very difficult to inform potential buyers of the attributes of your products in that small window of time. In times past companies have sought to over come this problem by purchasing larger numbers of ads and playing the numbers game. This intense battle for advertisement position has resulted in higher ad prices due to supply and demand and the subsequent raising of the barrier to quality advertising for Home Based Business owners.

A new advertising venue, http://www.cheap-online-advertising dot com , is moving aside the advertising barrier for Home Based Business. You have to grow your Home Based Business the same way the big boys of today did it, advertising, advertising, advertising. Most Home Based Business owners find that they can not advertise in high traffic areas because the cost to do so is just too high.

Businesses that lay out large sums of money for ads on high traffic sites keeps the price of advertising high, essentially putting it out of reach for of business owners. So, it is not uncommon for business owners to have a large dream held back by financial inequality.

Careful planning only gets you so far. Then the wall of how do I get heard appears taller than ever. Sure, Home Based Business owners can advertise on the same websites as big business but it is a grim reality that money talks. While big business claims the premier spots, smaller businesses settle for lesser performing ad placements. | While big business enjoy premium ad placement, smaller businesses are pushed to areas that receive significantly less traffic. | While larger businesses can afford premium advertising, the Home Based Businesss ads are relegated back to less visited pages where they rarely see the light of day.} This makes for a disheartening reality check as Home Based Business owners realize that big money accounts get the prestige and carefully sought -after notoriety.

Even with pay per click, search engine marketing, the Home Based Business persons quickly discovers that major keywords are beyond their reach, simply because big business has bid more for the word than they can afford. If they advertise on a particular high traffic word their ad will appear several pages beyond the depth most searchers are willing to dig. You see, when searchers use search engines they typically look for their interests on result pages 1 5 maybe 1-7, If they dont find what they are looking for, they usually try a different keyword search to locate what they are looking for. If your ad is on page 8 or 25 for that matter, your ad does not get seen. That is why conventional advertising does not work very well for Home Based Business.

So, Home Based Business owners carefully plan on the business being a success and set out to make it happen. Only to slowly understand the bleak reality that most are daunted by the formidable question of how do I advertise my Home Based Business? cheap-online-advertising dot com and typobounty dot com has solved that question.

The how to advertise hurdle is one that has hampered many would-be CEOs. Your product wont sell if no one knows about it and its features.

Compounding the Home Based Business problem is the fact that most advertising venues are currently being bombarded by, much larger, more financially equipped companies. This fact has caused advertising costs to remain high and out of reach of the Home Based Business owner due to the laws of supply and demand. If no one wanted the advertising spot, one could have that spot for mere pennies but since there are so many wanting advertising spots, the price goes for as much as the owner thinks he/she can get for it.

The ability to gain large-scale advertising can make a product successful but the cost of gaining that large amount of exposure can be enormous. A new advertising website TypoBounty.com is breaking down the barriers to Home Based Business advertising.

TypoBounty.com allows Home Based Businesses to offer bounties or small cash rewards for any errors that can be found on their website. Searchers come to the website looking for errors, reading the entire website. The visitor catches the full impact of your sells pitch and improves helps improve your sells pitch. This greatly increases the potential that they will purchase your product. Home Based Businesses gain a visitor that is very attentive to the offer, and will read more of your offer. After all of your websites errors are found and eliminated, the Home Based Business still receives massive amounts of traffic. When errors are found, owners pay the visitor a nominal fee for reporting it. In return the owner gains massive amounts of traffic, increasing the number of people that know about the businesss products and the perfection of their websites content and offer.

With TypoBounty.com, the advertising is cheap , plentiful, expandable and helpful in making the Home Based Businesses grow. Ive tried them all but this gives me a bit more for my marketing dollar says Alice Smith, it just helps to be able to get so many features for such a moderate price. Visitors to TypoBounty.com dig deep into the site for opportunities to earn money for finding errors. So irrespective of where an ad appears, it gets huge amounts of traffic. Visitors to the Home Based Businesss websites bring with them bulging online money accounts with disposable cash and stay longer. With the easy come easy go attitude about the money they have earned, TypoBounty.com users spend money with relative ease.

In a Home Based Business, every dollar matters. So, investing large amounts of money in advertising techniques that only result in 2 second visits to ones website is very frustrating. TypoBounty.coms business model makes every visit count. Visitors actually learn about your businesss products and services increasing the websites stickiness . Visitors dont just click over and click back. They stay on the advertising websites longer and learn much more about the product, website or information being presented.

With more people knowing substantially more about a product and its benefits comes the increase likelihood of referrals and residual word of mouth advertising. For instance, if a person is not in the market for a cell phone but he/she spends 5 10 minutes reading about what makes a particular cell phone so great, that person is more likely to tell others about such a great cell phone he has found or even replace his/her current cell phone with this better one. It is monstrous advertising for a fraction of the cost.

The author, John Reed,of XXOT has 15 years business experience and has had the opportunity to use and review multiple online businesses. You can read more avoiding the money trap of marketing your home-based business at http://www.cheap-online-advertising.com

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